The inaugural Live Más Live was an epic celebration, offering attendees and thousands streaming online a sneak peek into Taco Bell’s bold plans for 2024. Highlights included the unveiling of new menu items and exclusive partnerships.

The landmark event also featured electrifying performances by LP Giobbi, Omar Apollo, and Armani White, and fan awards with host Davis Burleson and brand ambassador Davante Adams. Created for the fans, Live Más Live was an unmatched spectacle in both taste and entertainment.