Bootsy Bellows X Sports Illustrated
Circuit Series 2021
SATURDAY, OCT 23, 2021
A high-end celebration of high-octane racing.
For the US Grand Prix, Uncommon Entertainment partnered with the most iconic brand in sports: Sports Illustrated, along with hospitality experts The h.wood Group, and Circuit of The Americas. This expert team hosted the first-ever Bootsy Bellows x Sports Illustrated Circuit Series, presented by Reditus. On race weekend, guests gathered at the iconic Austin-American Statesman, where they found interactive activations from Visit Fort Worth, Cacti, Paramount+ and more. Then, with incredible live performances from The Chainsmokers and Travis Scott, there were endless photo opportunities and shareable surprises at every turn.
SOCIAL MEDIA IMPRESSIONS
The Big Race just got bigger.
Partners & Sponsors