For the US Grand Prix, Uncommon Entertainment partnered with the most iconic brand in sports: Sports Illustrated, along with hospitality experts The h.wood Group, and Circuit of The Americas. This expert team hosted the first-ever Bootsy Bellows x Sports Illustrated Circuit Series, presented by Reditus. On race weekend, guests gathered at the iconic Austin-American Statesman, where they found interactive activations from Visit Fort Worth, Cacti, Paramount+ and more. Then, with incredible live performances from The Chainsmokers and Travis Scott, there were endless photo opportunities and shareable surprises at every turn.