Bootsy Bellows X Sports Illustrated
Circuit Series 2021

AUSTIN

SATURDAY, OCT 23, 2021

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The Chainsmokers Performing
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A high-end celebration of high-octane racing.

For the US Grand Prix, Uncommon Entertainment partnered with the most iconic brand in sports: Sports Illustrated, along with hospitality experts The h.wood Group, and Circuit of The Americas. This expert team hosted the first-ever Bootsy Bellows x Sports Illustrated Circuit Series, presented by Reditus. On race weekend, guests gathered at the iconic Austin-American Statesman, where they found interactive activations from Visit Fort Worth, Cacti, Paramount+ and more. Then, with incredible live performances from The Chainsmokers and Travis Scott, there were endless photo opportunities and shareable surprises at every turn.

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1,700+

TOTAL ATTENDEES

91.9M

MEDIA IMPRESSIONS

32.6M

SOCIAL MEDIA IMPRESSIONS

The Big Race just got bigger.

Partners & Sponsors

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